When Danielle's first started out in 1994 we had a little bit of silver, gold, diamonds, and watches. Over the years Danielle's has expanded every area of the store to the point that we are considered the best selection of affordable quality jewellery in Kamloops. At Danielle's we cater to the low to mid priced jewellery shopper. At Danielle's we are known for our incredible selection of sterling silver from around the world, but people soon find out we are much more than just a silver store when they see our huge selection of gold, diamonds, and gemstone jewellery, as well as watches , and clocks.